Comments on: Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM

By: Better Monetization through Better Counting: Measurment Matters A Lot for Advanced TV/Video: Bill Niemeyer

Sun, 28 Feb 2010 18:46:26 +0000

[...] and there’s been a strong fear of its supposed commoditization of TV ads (see my newsletter “Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM”). But there’s a company in Mountain View, founded 13 years ago, that has done pretty well [...]

By: Today's Cable TV "Revenue Split" and Why Over The Top Likely Can't Be Ad-Supported Only: Bill Niemeyer

Mon, 11 May 2009 03:27:41 +0000

[...] the possibility of much better revenue generation than simple linear 30 second commercials (see this past Niemeyer Review newsletter for more). But in order to provide the "dual" revenues that currently support cable [...]

By: DVRs Are An Involuntary Carriage Agreement : Bill Niemeyer

DVRs Are An Involuntary Carriage Agreement : Bill Niemeyer — Sun, 22 Mar 2009 22:12:04 +0000

[...] your operator owned DVR and you’ll see). As I discussed in my previous newsletter (Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM), major TV brands are paying significant cost per click rates for the targeted trackable [...]