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Bill Niemeyer
New Video Strategist & Tactician

Bill Niemeyer is a New Video Strategist & Tactician. He provides leading firms with consulting and research regarding business topics for advanced video advertising on broadband, VOD, DVRs, interactive TV, mobile/portable and other new digital video platforms, plus related issues in technology, content and consumer behavior. His work is widely regarded as providing market-leading insights informed by his 11 years in advanced TV/video. Bill previously served for four years as Chief of Analysis and Research for BlackArrow, provider of ad management technology for advanced TV and video, its investors are Comcast, Cisco, Intel, NDS, Mayfield Fund and Polaris Ventures. In 2003 he joined DiMA Group (the precursor to BlackArrow), considered a seminal consultancy in advanced TV advertising via their cross-industry ID!A and AdLab initiatives. He previously was an advanced TV consultant and an executive with interactive TV technology firm Spiderdance. Bill is a member of the Academy of Television Arts and Sciences.

Bill was recently quoted in the Business Week article “Advertisers Give Google TV a Warm Reception.”

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