Cord Cutting

Is Online Video Use Hockey Sticking? Or Not? comScore vs. Nielsen data…

bit.ly/xOuEY As you may (or may not) have noticed, this newsletter was on “hiatus” this summer as I attended to a variety of other projects. And in retrospect, this summer was not a bad time for a hiatus. It was not a season filled with news (with respect to advanced video and TV). But as [...]

Please WSJ, Just Say No To Cord Cutting Hype (Metrics Say DVR Matters Much More)

tinyurl.com/ox4sp3 Nielsen recently released the Q1 09 edition of their series of A2/M2 Three Screen Reports on usage of TV, DVR, online video and mobile video (you can download the latest PDF here).  I’ve run some calculations against that data – see below for charts and the trends they indicate. And just in time to raise my ire [...]

ad:tech: A Bit of Reality To Go With Some Net Kool-Aid – NAB: A Tale of Two Shows

tinyurl/ckp4sz Last week I attended the NAB Show (National Association of Broadcasters) in Las Vegas and Internet advertising conference ad:tech in San Francisco. More on NAB below. Quick take… big crowds around the digital production systems vendor’s booths and a lot of space in the aisles elsewhere.  Zero length cab lines were a telling sign. At ad:tech, [...]

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The Niemeyer Review Newsletter is a weekly look at key topics for business issues in advanced video and television, covering platforms including broadband, DVR, VOD, interactive TV and mobile. The newsletter has an emphasis on analysis of current trends to inform strategic understanding, and how this understanding can translate to near term action.


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