Bill Niemeyer

ad:tech: A Bit of Reality To Go With Some Net Kool-Aid – NAB: A Tale of Two Shows

tinyurl/ckp4sz Last week I attended the NAB Show (National Association of Broadcasters) in Las Vegas and Internet advertising conference ad:tech in San Francisco. More on NAB below. Quick take… big crowds around the digital production systems vendor’s booths and a lot of space in the aisles elsewhere.  Zero length cab lines were a telling sign. At ad:tech, […]

TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local

tinyurl.com/c4khe2 As the NAB show starts next weekend in Las Vegas (I’ll be there next Monday and Tuesday), one of the top mindshare topics will be how TV stations can best respond to consumer shifts from linear TV to the on-demand, targeted and interactive world of online and digital TV platforms (including VOD, DVR and mobile). […]

NCTA Notes – MSOs Say They’re Not On The Newspaper Arc (yes, but…)

tinyurl.com/dfmndr I’m just back from The Cable Show (aka NCTA) in Washington DC.  Much of interest in advanced video for a "quiet news" show, here’s some topline takeaways… Despite the economy, attendance was actually slightly ahead of last year at around 12,000 (being in DC undoubtedly helped).  On the exhibit floor, most of the big exhibitors […]