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Why Google TV Can Succeed In Spite of The Cable Companies

By Bill Niemeyer on June 24, 2010

bit.ly/9KP6Fe The announcement of Google TV has certainly got a lot of attention. I think it could (maybe) gain a good deal of consumer, developer, advertiser and network traction. Even be a Game Changer. While my 10 years in the advanced TV/video business has taught me to be a curmudgeon about “Net Meets TV” efforts and [...]

Posted in Advertising, Cable, Google TV, MSOs, Over The Top, Revenue Models, TV | Tagged , , , , , , | Leave a response

What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)

By Bill Niemeyer on May 24, 2010

bit.ly/9xFrlG (Regarding the news in advanced TV from last week – Google TV – I think it could be a Big Deal and a Game Changer. Possibly, maybe. There are a lot of “devils in the details” in gaining consumer traction. Plus, gaining advertiser, network and operator traction will depend on business side issues including the Fear Of Google [...]

Posted in Advertising, Broadband Video, Cable, DVR, MSOs, Over The Top, Revenue Models, TV, VOD | Leave a response

Better Monetization through Better Counting: Measurement Matters A Lot for Advanced TV/Video

By Bill Niemeyer on February 28, 2010

bit.ly/9GSlh6 Next week is the informative and stimulating TV of Tomorrow Show presented by Interactive TV Today (http://www.thetvoftomorrowshow.com/ – San Francisco March 3 & 4). ITVT calls it “The Experts Conference” and it is. If you have attended in the past, you know it’s a must go for people in the advanced TV and video space. There [...]

Posted in Advertising, Broadband Video, Cable, DVR, MSOs, Over The Top, TV, VOD | Leave a response

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The Niemeyer Review Newsletter is a weekly look at key topics for business issues in advanced video and television, covering platforms including broadband, DVR, VOD, interactive TV and mobile. The newsletter has an emphasis on analysis of current trends to inform strategic understanding, and how this understanding can translate to near term action.


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