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Better Monetization through Better Counting: Measurement Matters A Lot for Advanced TV/Video

By Bill Niemeyer on February 28, 2010

bit.ly/9GSlh6
Next week is the informative and stimulating TV of Tomorrow Show presented by Interactive TV Today (http://www.thetvoftomorrowshow.com/ – San Francisco March 3 & 4). ITVT calls it “The Experts Conference” and it is. If you have attended in the past, you know it’s a must go for people in the advanced TV and video space. There [...]

Posted in Advertising, Broadband Video, Cable, DVR, MSOs, Over The Top, TV, VOD | Leave a response

Is Online Video Use Hockey Sticking? Or Not? comScore vs. Nielsen data…

By Bill Niemeyer on September 8, 2009

bit.ly/xOuEY
As you may (or may not) have noticed, this newsletter was on “hiatus” this summer as I attended to a variety of other projects. And in retrospect, this summer was not a bad time for a hiatus. It was not a season filled with news (with respect to advanced video and TV). But as we [...]

Posted in Broadband Video, Cord Cutting, Over The Top | Leave a response

Please WSJ, Just Say No To Cord Cutting Hype (Metrics Say DVR Matters Much More)

By Bill Niemeyer on May 31, 2009

tinyurl.com/ox4sp3
Nielsen recently released the Q1 09 edition of their series of A2/M2 Three Screen Reports on usage of TV, DVR, online video and mobile video (you can download the latest PDF here).  I’ve run some calculations against that data – see below for charts and the trends they indicate.

And just in time to raise [...]

Posted in Advertising, Broadband Video, Cable, Cord Cutting, DVR, MSOs, Over The Top, Revenue Models, TV | 1 Response

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The Niemeyer Review Newsletter is a weekly look at key topics for business issues in advanced video and television, covering platforms including broadband, DVR, VOD, interactive TV and mobile. The newsletter has an emphasis on analysis of current trends to inform strategic understanding, and how this understanding can translate to near term action.


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