Broadband Video

TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local As the NAB show starts next weekend in Las Vegas (I’ll be there next Monday and Tuesday), one of the top mindshare topics will be how TV stations can best respond to consumer shifts from linear TV to the on-demand, targeted and interactive world of online and digital TV platforms (including VOD, DVR and mobile). […]

NCTA Notes – MSOs Say They’re Not On The Newspaper Arc (yes, but…) I’m just back from The Cable Show (aka NCTA) in Washington DC.  Much of interest in advanced video for a "quiet news" show, here’s some topline takeaways… Despite the economy, attendance was actually slightly ahead of last year at around 12,000 (being in DC undoubtedly helped).  On the exhibit floor, most of the big exhibitors […]

Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM

How clicks can be better way to create revenue in advanced video advertising than CPMs, while engagement currencies are developed.