Revenue Models

Today’s Cable TV “Revenue Split” and Why Over The Top Likely Can’t Be Ad-Supported Only

tinyurl.com/pw4us9 Unsurprisingly, the ABC/Hulu deal of two weeks ago got my attention (some interesting insights on that from Bob Iger in the transcript of last week’s Disney earnings call).  But, one aspect of the deal in particular got my quantitative interest.  It was the long-form TV content online deal ABC elected not do – with YouTube.  Several […]

ad:tech: A Bit of Reality To Go With Some Net Kool-Aid – NAB: A Tale of Two Shows

tinyurl/ckp4sz Last week I attended the NAB Show (National Association of Broadcasters) in Las Vegas and Internet advertising conference ad:tech in San Francisco. More on NAB below. Quick take… big crowds around the digital production systems vendor’s booths and a lot of space in the aisles elsewhere.  Zero length cab lines were a telling sign. At ad:tech, […]

TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local

tinyurl.com/c4khe2 As the NAB show starts next weekend in Las Vegas (I’ll be there next Monday and Tuesday), one of the top mindshare topics will be how TV stations can best respond to consumer shifts from linear TV to the on-demand, targeted and interactive world of online and digital TV platforms (including VOD, DVR and mobile). […]