Revenue Models

Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM

How clicks can be better way to create revenue in advanced video advertising than CPMs, while engagement currencies are developed.

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The Niemeyer Review Newsletter is a weekly look at key topics for business issues in advanced video and television, covering platforms including broadband, DVR, VOD, interactive TV and mobile. The newsletter has an emphasis on analysis of current trends to inform strategic understanding, and how this understanding can translate to near term action.


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