How clicks can be better way to create revenue in advanced video advertising than CPMs, while engagement currencies are developed.
Recent Niemeyer Review Newsletters
- Why Google TV Can Succeed In Spite of The Cable Companies
- What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)
- Better Monetization through Better Counting: Measurement Matters A Lot for Advanced TV/Video
- Is Online Video Use Hockey Sticking? Or Not? comScore vs. Nielsen data…
- Please WSJ, Just Say No To Cord Cutting Hype (Metrics Say DVR Matters Much More)
- Today’s Cable TV “Revenue Split” and Why Over The Top Likely Can’t Be Ad-Supported Only
- ad:tech: A Bit of Reality To Go With Some Net Kool-Aid – NAB: A Tale of Two Shows
- TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local
- NCTA Notes – MSOs Say They’re Not On The Newspaper Arc (yes, but…)
- VOD – The MSOs’ Less Favorite Child? (When It Could Be the Cinderella Story)
- DVRs Are An Involuntary Carriage Agreement
- Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM
- Indexing Cord Cut-ability – How Much TV Do You Lose Going Online-Only?
- Back To The Future (Estimates) – A Brief Review of Broadband Video, DVR and VOD Metrics
Categories
- Advertising (13)
- Broadband Video (11)
- Cable (7)
- Canoe (2)
- Cord Cutting (5)
- DVR (6)
- Google TV (1)
- MSOs (7)
- Over The Top (10)
- Revenue Models (10)
- TV (13)
- VOD (7)