Browse: Home / Advertising

Advertising

TV Stations’ Challenges Online – To Start, Local TV Is Mostly Not Local

By on April 12, 2009

tinyurl.com/c4khe2 As the NAB show starts next weekend in Las Vegas (I’ll be there next Monday and Tuesday), one of the top mindshare topics will be how TV stations can best respond to consumer shifts from linear TV to the on-demand, targeted and interactive world of online and digital TV platforms (including VOD, DVR and mobile). […]

Posted in Advertising, Broadband Video, Cable, DVR, MSOs, Revenue Models, TV, VOD | Leave a response

NCTA Notes – MSOs Say They’re Not On The Newspaper Arc (yes, but…)

By on April 5, 2009

tinyurl.com/dfmndr I’m just back from The Cable Show (aka NCTA) in Washington DC.  Much of interest in advanced video for a "quiet news" show, here’s some topline takeaways… Despite the economy, attendance was actually slightly ahead of last year at around 12,000 (being in DC undoubtedly helped).  On the exhibit floor, most of the big exhibitors […]

Posted in Advertising, Broadband Video, Cable, Canoe, MSOs, Over The Top, Revenue Models, TV | 1 Response

VOD – The MSOs’ Less Favorite Child? (When It Could Be the Cinderella Story)

By on March 29, 2009

tinyurl.com/cohrsz It’s Spring, and thoughts turn to March Madness and The Cable Show (this week in DC – if you’re going I’ll see you there).  And since Cinderella Stories are part of March Madness and VOD seems like it has the status of Cinderella among the various "children" of the MSOs (their business initiatives)… Rather than extending that […]

Posted in Advertising, Canoe, Revenue Models, TV, VOD | 1 Response

« Previous Page — Next Page »