DVRs Are An Involuntary Carriage Agreement As consumers move video consumption to new digital platforms, carriage agreements between content providers and platform operators are of key importance.  Cable networks’ agreements with multi-channel operators (cable, satellite and telcos) limit their ability to offer their full portfolio of shows online.  Many of the proposed "Over The Top" initiatives for bringing video content […]

Embrace The Click – Taking Advanced Video/TV Ads Beyond CPM

How clicks can be better way to create revenue in advanced video advertising than CPMs, while engagement currencies are developed.

Indexing Cord Cut-ability – How Much TV Do You Lose Going Online-Only?

A quantitative look at how much TV you can (or can’t see) if you “cut the cord” by going online only.